OUR HISTORY

OUR HISTORY

Back in 1993, mountain biking had only just got started on its trail in Brazil when we, two engineers who specialized in Materials Science and hydraulic systems design, decided to make our dream come true. We started to develop the first bike suspensions made in Brazil, and so ProShock was born!

Our early designs became prototypes that we tested and perfected until we had created our first suspension, the H50 model, to be introduced into the market. The H50 suspension was hydropneumatic (air/oil), and it featured pressure adjustment of its air chambers, something which was very advanced technology back then. Our suspensions used to be a work of craft, and they were made in the house backyard, the place where ProShock started its production.  

Building upon our H50 design, a whole product line of suspensions was created, including models such as the HR60 and HR70. These became famous in the 90s, after being tested and approved by Brazilian mountain-biking champions. 

The beginning

Building upon our H50 design, a whole product line of suspensions was created, including models such as the HR60 and HR70. These became famous in the 90s, after being tested and approved by Brazilian mountain-biking champions. 

The expansion

The expansion of our product range in 1997 boosted our company’s growth so much that the tiny space at the back of the house was no longer enough to meet the production demand. ProShock needed proper, larger premises, and soon the construction of our new headquarters would start on the corner of a neighboring district.

Because our business evolved with a focus on developing new technologies, there was a need for hiring other qualified professionals. A young engineer joined the team in 2003 to start his career with us at ProShock, becoming both a partner and an executive officer in the company some years later.

In 2004 we introduced our renowned Ultra line into the market, being the first line of suspensions to feature a made-in-Brazil, magnesium-alloy single block. The flagship of this product line was the Ultra XC suspension, ideal for cross country and very popular among competing athletes at the time.

The year 2007 saw the development of the acclaimed Dual Air system, which was used in the design of our One Air suspension. This was the first suspension featuring the double air spring system that ProShock introduced to the market.

ProShock was awarded a prize by the National Industry Confederation in 2009, which acknowledged all our effort in building our brand values. For a small company to win first place in innovation and productivity nationwide is a great achievement, and ours was the first and only company in the two-wheel segment in Brazil to do so.

The recognition

The innovation

Another milestone in our history came in 2013, when we launched the line of suspensions with the P32 technology and 32-mm diameter stanchions. This design offers enhanced performance, providing more satisfaction to our Brazilian mountain bikers.

ProShock brought about innovation again in 2017, when we launched our Viber suspension with the exclusive SVI technology. It allows the biker to adjust the hydraulic system in order to make the suspension stiffer when cycling on even ground, and suppler when riding on rugged terrain. The system uses the concept of an automatic lock, which offers the biker many advantages.

In 2020 we launched our first maintenance course online. We chose the Onix/Onix Dark suspension as the subject of this course, and we offered it by using a specific online platform for distance learning. We are proud to say that ProShock was the first Brazilian company in its segment to offer an official in-house online course to its customers. 

ProShock achieved another milestone in 2021 when we launched the long-awaited line of suspensions with a 15×100-millimeter thru axle system. Based on the Spider concept, this product line features a unique design for the suspensions, which is both bold and robust, and still exceptionally rigid and singularly beautiful. In addition to its structural advantages, this line incorporates many improvements that have created a premium product for the Brazilian and foreign markets.

For over 28 years now we at ProShock have been providing high-quality products developed by highly qualified professionals. We are moved by our passion for bikes, technology, and innovation. 

The passion

And with our motto “100% Brazilian Technology and Innovation”, we are bound and determined to keep on researching and developing our products and services to offer our clients the very best technology. This is ProShock!